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BRAND MANAGER - 336793
Marketing / Advertising / Public Relations / Media / Research
Wage / Salary:
R - Market Related - P/M (Per Month)
Cape Town, Western Cape
Come and take on this significant Brand Manager role with an exciting, high end, iconic alcohol brand. Be a custodian who will be responsible for the brand's strategic direction and implementation of all marketing activities. The position reports directly to the Marketing Manager whilst providing support to the sales teams on commercial and trade related projects.
Duties & Responsibilities
The Brand Manager will be responsible for developing, designing and translating brand strategies.
Develop a solid understanding of competitor's strategies, defining the brand to create competitive differentiation
Management of the marketing budget and financial profiles
Optimising relationships with brand principles and liasing with Sales Managers to insure the health of the brands in the South African market.
Develop and manage brand project plans.
Must have strong commercial understanding and Below the Line experience.
Desired Experience & Qualification
A relevant degree in Marketing/Branding
Strong commercial understanding and BTL (below the line) experience
Ability to understand and interpret Luxury Brands
Sound Main Market understanding
2 - 3 years direct Brand Management experience
Reside in Cape Town or willing to relocate to the mother city
Package & Remuneration
Market Related Salary