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MARKETING SPECIALIST - 348426
Marketing / Advertising / Public Relations / Media / Research
Wage / Salary:
R - Market Related - P/M (Per Month)
Cape Town, Western Cape
We are now accepting applications for the position of Marketing Specialist. This position will be in the Consumer Division, and the purpose will be to develop and execute regionally integrated marketing and promotional plans in and around Cape Town.
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Duties & Responsibilities
Developing an annual 360 segment marketing plan to drive strategic objectives
Implementing sales promotions, activations and through the line campaigns to achieve segment and sales targets
Identifying and exploring new opportunities to acquire new customers
Executing regional media advertising plans to increase product awareness
Managing brands as it relates to segment campaigns, events, activations, sponsorships and promotions for consistent application and visibility
Tracking monthly reports on segment budgets to ensure effective ROI
Analysing key consumer, market and segment data and trends to ensure insights driven marketing plans
Conducting post campaign evaluations on all marketing and promotional activities to determine implementation effectiveness and impact
Desired Experience & Qualification
Matric and relevant degree in Marketing
At least five years experience in a similar position
Must be based in or close to Cape Town