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NATIONAL TRADE MARKETING MANAGER - 314252
NATIONAL TRADE MARKETING MANAGER
FMCG / Retail / Wholesale
Wage / Salary:
R - Market Related - P/M (Per Month)
Stellenbosch, Western Cape
National Trade Marketing Manager (FMCG) Stellenbosch
Purpose of the Position:
To champion on trade channel development and performance to deliver on company and portfolio aspirations
Key Performance Areas would include, but are not limited to:
Strategic & Financial Results
Develop the Channel Go to Market trade strategy to deliver on country aspirations
Drive the annual channel architecture, tiering and clustering updates in line with national framework. Define the channel size and evaluating performance
Evaluate channel coverage and route to market for channel and brief center of excellence for resource scenario planning
Develop the picture of success and account prioritization per outlet type, to determine the account investment strategy and inform the rep incentive model
Develop the annual the commercial channel strategy and guardrails to deliver on country aspirations including tailored service packages and loyalty programmes for key outlet types
Develop the in trade execution guidelines for the channel including merchandising and category management principles
Build shopper and channel insight for continuous business improvement and a competitive advantage
Drive and manage channel and key account teams to deliver on targets and plans
Analyse and evaluate channel /region and brand performance against channel metrics and provide recommendations and insights to the sales, brand and channel teams to improve performance and profitability
Embed and govern execution standards to regional trade marketing, key accounts and brand marketing teams and champion channel capability in relevant channel
Lead, support and equip the channel and group account team to deliver OTIF on plans
Manage the channel budget in line with Channel objectives
Customer & Relationship Results
Develops internal and external relationships and networks
Influence and ensure buy in of the channel vision and strategy with key internal stakeholders (RGMs, Group Accounts and Category Heads)
Build networks and form strong relationships with external agency networks and important accounts
Innovation & Improvement Results
Continuously review channel insights and trade innovations
Review and benchmark: trade spend, alternative business models, planning and execution processes, innovative asset, merchandising and campaign delivery solutions to improve business performance and develop a competitive advantage
Provide leadership and champion relevant channel capabilities and thinking within the region
Champion the championing channels capability and provide mentoring and coaching to account, brand channel teams
Team to operate at desired competence in line with role profiles as agreed through competence self-assessments
Effectively manage EPMS and Career Management cycles with team to develop future fit competence
Drive you own development to ensure specialist knowledge/skills to remain world class
The successful candidate must have the following qualification, skills and experience:
Relevant Commercial qualification
8+ years experience in FMCG environments
Strong capability in marketing, key accounts, channel and merchandising management - strong strategic and commercial - with strong numerical and abstract aptitudes
Demonstrates proficiency in the following functional competencies:
Marketing: Innovativeness - Driving business value through leading Innovativeness at both strategic and operational level and coaches teams on innovativeness
Marketing: Brand Crafting - Drives brand strategies aligned to role in portfolio that enables excellence in execution and routinely uses brand crafting principles to influence decisions.
Marketing: Championing Channels - Masters and champions brand, channel, sales and commercial expertise to drive competitive advantage and business results (long and short term).
Marketing: Commercial Fluency - Masters and is a champion of integrated commercial management principles and procedures to generate long and short term business value
Marketing: Insightfulness - Actively drives decision-making through insightfulness principles and coaches others regularly around how to influence through insights.
Marketing: Integrated Activity Planning & Execution - Leads and coaches teams and around associated principles, processes and tools to actively manage integrated activity.
Marketing: Integrated Brand & Channel Planning - Masters and champions the Strategic Marketing Planning agenda which drives Brand and Channel development for Distell.
Marketing: Portfolio Strategy - Effective portfolio management by market in relation to current and future business needs, coaching teams around portfolio principles regularly