Chief Executive Officer (03 years fixed term contract)
Key Performance Areas:
Identify key challenges facing the agency and design appropriate strategies and interventions to achieve the agency’s goals.
Ensure that risk management strategies are in place and compliance is effectively managed.
Ensure that appropriate internal controls are in place to mitigate strategic risks of the agency.
Ensure sound corporate governance principles.
Ensure that the agency is adequately capitalized.
Ensure effective and efficient management of agency’s resources.
Provide assurance to the Shareholder and Board of Directors of the financial soundness of the agency.
Provide leadership and define reporting structures for the agency.
Provide strategic support to the executive team and inspire them to deliver key performance.
Responsible for overseeing the planning, development, and execution of the organization’s destination marketing strategy and overall management and leadership.
Promote the business through successful marketing, using market research, product marketing, communications, advertising, and public relations. Building and promoting a sustained and attractive image of the organization.
Articulate the plans (short, medium, and long term) to achieve the strategy and objectives of the agency.
Ensure that the stakeholders are managed effectively, and their feedback and suggestions are incorporated into business strategies where possible.
Developing a wide range of relationships and networks with local, national, and international tourism industry to position the organization as a well-known and credible organization throughout the industry.
A postgraduate degree in a business field.
A Master’s degree will be an added advantage.
At least 3 - 5 years strategic management experience and strong business acumen.
Excellent negotiation, marketing, people management and public relations skills. In depth understanding of legislative frameworks and contractual law impacting on marketing and communications.