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CRM MANAGER (AA/EE) - CAPE TOWN - 365960
CRM MANAGER (AA/EE) - CAPE TOWN
Information Technology / Web Development / Telecommunications
Wage / Salary:
R - Market Related - P/M (Per Month)
Cape Town, Western Cape
You will be responsible for the design, curation and maintenance of the company’s promotional email and CRM briefs and content.
Duties & Responsibilities
Developing and executing a CRM Strategy that supports the overarching Marketing Strategy.
Analysing data to derive insights into the customer base and formulate communication plans to drive desired behaviour. This includes working closely with the Email, Performance, Brand and Retail Marketing teams.
Identifying channels and key marketing messages to encourage first and repeat orders and prevent dormancy.
Deriving plans and strategies to encourage purchasing behaviour to maximise lifetime value of customers.
Segmentation and management of the customer database to ensure correct targeting and communication.
Mapping out existing customer journeys as well as planning and setting up new journeys.
Working with the Design and Brand teams to create content that is relevant and on brand.
Ensuring that all communication is correct and sent on time.
Reporting on the performance of communication with the intention of optimising communication and customer behaviour.
Developing and testing strategies and using the derived insights to develop more effective ways of communicating with customers.
Working closely with the BI and engineering teams to ensure optimal CRM Platform setup and ongoing improvements.
Research new ways of communicating to customers
Ensure that all CRM touchpoints contribute to a consistent and positive brand image and experience.
Support other customer facing departments with guidelines on customer engagement.
Ensure that all marketing data and systems are POPIA compliant.
Working Closely with the various teams to conceive, plan and execute on Cross-Group Campaigns and initiatives.
Desired Experience & Qualification
An Honours or Master’s degree in relevant Tertiary Education
5 - 7 years’ experience in CRM
A solid understanding of CRM across various touchpoints
Experience working with data to inform strategies and plans
Experience using Salesforce Marketing Cloud, Localytics or similar CRM marketing platforms.
The ability to present ideas and data to senior management
Experience working with SQL
Experience within e-commerce and/or in digital marketing
An appreciation and passion for memorable customer engagement