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MARKETING MANAGER: BABY - 370727
MARKETING MANAGER: BABY
FMCG / Retail / Wholesale
Wage / Salary:
R - Market Related - P/M (Per Month)
Jhb - Eastern Suburbs, Gauteng
Client is looking for a Marketing Manager in Johannesburg region.
Duties & Responsibilities
3+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth within a FMCG environment
Proven record of successful brand development and Idea to Market strategies
Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
Well-rounded consumer goods experience –spanning Marketing and preferably Customer roles
Consumer obsession and insights-driven –a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
Strategic savviness and financial acumen –with the ability to shape a plan to grow your category, drive its execution, and understand the tradeoffs involved in pulling various levers
Route to market know how –a robust understanding of both modern and general trade
Digitally Savvy –Solid understand of the digital landscape and how best to leverage digital marketing opportunities to achieve business and marketing KPI’s
Market share (%)
Net Sales volume and value growth
Brand profit / Gross margin
Weighted / numeric distribution
Team development and feedback
As a Marketing Manager you will manage a number of brands in your category, in support of driving growth and profitability. You are responsible for translating the information about the market, customer, consumer and brand into recommendations and plans that you, with the support of Customer Marketing, R&D (Procurement if required for third party sourcing) and your direct reports, will execute. In addition you are the key liaison between your brands and other cross functional teams and ensure effective business delivery for your brand(s). You will work with the Marketing centres of excellence to optimise pricing, promotions, product innovation, packaging and marketing mix.
Lead cross functional teams to pull together a customer and consumer insights driven brand strategy that aligns with the agreed Category strategy
Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans -detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
Drive your brand teams and cross-functional colleagues to hit the specific metrics approved by the Category Managing Director. Metrics could be volume, revenue, profit, market share driven and will be determined by the strategic priorities of each Category
Track and monitor performance of your brands against financial targets and plans
Motivate your team to ensure that there is a focus on quality and on time delivery whilst promoting cross functional working
Lead creative agency through the Communication Strategy process for your brand(s), culminating in the delivery of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
Focus on developing and empowering people around you and developing great relationships within Tiger Brands and with our clients and suppliers
Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by the Pricing CoE
Monitor all marketing communications and promotions around the brand to ensure consistency of message and clarity of information. You will work with the Media channel COE function to track the effectiveness of campaigns. You will work closely with the Customer and Customer Marketing team in order to align trade spend with your marketing calendar