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MARKETING MANAGER - 367185
Reference:
367185
Date Posted:
2020-12-16
Job Title:
MARKETING MANAGER
Industry:
Information Technology / Web Development / Telecommunications
Type:
Permanent
Wage / Salary:
R - Market Related - P/M (Per Month)
Location:
Bryanston, Gauteng
Country:
South Africa
Closing Date:
2021-02-14
Job Description:
Our client in the mining software industry is looking for a Marketing Manager to join their team in Bryanston.
This role is responsible for the execution of marketing activity in the Africa region. Working closely with the Regional Manager to meet the achievement of African sales targets, the incumbent will plan and execute all African marketing activity in line with corporate strategy.
Duties & Responsibilities
Duties will include, but are not limited to, the following:
Brand
Input to and implement consistently globally decided brand plans to deliver consistent messaging across the business in the region
Input to and support evaluation of effective branding activities including conference attendance/investment in the region
Management
Propose and manage Africa specific marketing budget and associated processes in conjunction with Regional Manager, Head of Global Marketing and Finance
Online
Provide country specific relevant content for the intranet
Leads
Deliver as required lead generation activities to drive stated sales targets
Manage country level lead tracking process, monitor Customer Acquisition Cost per channel and provide recommendation to improve processes and metrics
Manage and track lead generation and close rates in the region
Product
Support delivery of customer journey and customer segmentation analysis as directed by Head of Global Marketing
Input to the product release cycle for external releases to the market with effective messaging and promotion
Monitor competitor activity in local market and propose country specific effective positioning and differentiation strategies across the product range
Input to the key selling points for each product line as required and proposed local campaigns to support sales team initiatives
Develop local client case studies reference material
Public relations
Deliver strong relationship with key local press and industry bodies for the promotion of business products and messaging
Deliver consistently and effectively messaging for the business
Miscellaneous
Some travel may be expected (domestic and international)
Other tasks as directed by your manager(s)
5-8 years product marketing experience
Degree qualified
3-5 years’ experience in mining industry (desirable)
Proficient using Microsoft Word, Excel, and PowerPoint
Proficient in using Salesforce
Proficient in Adobe software (Photoshop, Illustrator, InDesign)
Core Competencies:
Outstanding communication skills, both written and verbal
Excellent time management and organisational skills
High level attention to detail
Professional personal presentation
Good information management skills
Able to handle a range of situations, a high stress tolerance and maintain a high level of confidentiality
Good initiative and reliability
