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DIGITAL MARKETER - 362889
FMCG / Retail / Wholesale
Wage / Salary:
R - Market Related - P/M (Per Month)
Leading FMCG based in Pietermaritzburg requires a suitably qualified and skilled Digital Marketer . The environment is fast-paced and highly pressurised.
Duties & Responsibilities
Work with our content and creative agency partners.
Manage Website updates
Manage updates to FB, Instagram, Linked-in platforms
Develop always on content calendar aligned to brand strategy
Develop and oversee the creation of both brand and corporate copy, ensuring alignment. Content was must be informative and inspiring.
Create, commission, develop, maintain, and refresh short form and long form content for our digital platforms, emails, and in-house content databases.
Create a culture of content contribution that would equal to best global content, whilst ensuring that activity calendars are relevant and engaging.
Work closely with service providers and internal stakeholders to create content, that will drive traffic to geo-locations and digital platforms.
Ensure content is always relevant for the intended audience.
Integral part of the brainstorming and sourcing platforms/audiences.
Write content and copy-edit.
Ensure that all written work is written in companies’ tone of voice and tells the story of the company/brand.
Ensure that the brand messaging is consistent
Keep abreast of food, lifestyle, and general news trends – relevance.
Work with marketing team to ensure innovation & activation communication is promoted in the digital platforms
Desired Experience & Qualification
2 to 3 years’ experience in a similar role.
Excellent time management – KPI`s & deadlines are met.
Ability to support a regional and continental strategy for business units outside of RSA.
Ability to create and produce compelling copy across multiple media including mailers, website articles, listings, and reviews etc.
Grasp of CRM principles.
Knowledge of SEO and PPC strategies
Ability to utilize Google Analytics, Google Adwords and other online tools
Experience in executing paid social media campaigns
Demonstrated ability to produce accurate, error-free, engaging content within tight deadlines.
Excellent written and verbal communication skills.
Excellent general knowledge.
Package & Remuneration
R10 000 to R12 000 monthly