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MARKETING CONTENT SPECIALIST - 365525
MARKETING CONTENT SPECIALIST
FMCG / Retail / Wholesale
Wage / Salary:
R - Market Related - P/M (Per Month)
Jhb - Northern Suburbs, Gauteng
The Marketing Content Specialist will promote the company’s products and services to existing and prospective customers through strategic use of graphics, logos, and other promotional products. The incumbent will not only provide communication strategies to reach outside customers and sources, but inside ones as well, ultimately acting as the company’s brand voice to impress our customers and attract new clients.
Duties & Responsibilities
The tasks and responsibilities of the Group’s Marketing Content Specialist include the following:
In partnership with Marketing Teams create relevant, compelling, strategic marketing copy for assets including websites, video scripts, blogs, banner ads, customer and prospect emails, etc.
Ensure all content is on brand, consistent in terms of style, quality, tone of voice, and optimised for user experience in all marketing channels
Share best practice content with the Marketing Team and create, review and edit content developed to ensure brand and voice consistency
Create Marketing Materials
Distribute Marketing Materials
Track Marketing Campaign Performance
Report on Marketing Campaign Performance
Continuously conduct market communication research
Plan ad hoc marketing initiatives
Desired Experience & Qualification
Honours or master’s degree in Marketing, Communications, Journalism or related fields.
Three to five years of related experience writing and editing projects; portfolio of relevant previous projects/communications highly preferred.
Proven work experience as a Marketing Content Specialist or similar role
Deep insight in the way Universal or a similar healthcare business operates.
Experience with customer relationship management.