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MARKETING MANAGER - CAPE TOWN - 366114
Reference:
366114
Date Posted:
2020-11-11
Job Title:
MARKETING MANAGER - CAPE TOWN
Industry:
Engineering / Mining / Industrial
Type:
Permanent
Wage / Salary:
R - Market Related - P/M (Per Month)
Location:
Cape Town Cbd, Western Cape
Country:
South Africa
Closing Date:
2021-01-10
Job Description:
An Engineering Solutions company is looking for a versatile Marketing Manager who can handle deadlines and changing needs and loves rewarding challenges to employ at both their dynamic Centurion and Cape Town branched.
Duties & Responsibilities
Duties:
Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics
Daily and Monthly Responsibilities
Develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touchpoints, establishing the budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budget
Skills and Qualifications:
Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skill
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with an eye for creativity
Experience with marketing automation and CRM tools, ie. SALESFORCE
Salary:
Hightly negitiable
Package & Remuneration
R Negotiable - Highly Negotiable
