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DIGITAL MARKETING ANALYST - 369169
DIGITAL MARKETING ANALYST
Information Technology / Web Development / Telecommunications
Wage / Salary:
R - Market Related - P/M (Per Month)
Cape Town, Western Cape
DIGITAL MARKETING ANALYST (Must have a Bachelor’s degree - Quantitative field preferred) - AA/EE CAPE TOWN
Qualifications and Experience:
Bachelor’s degree. Quantitative field preferred
2+ years of paid social experience (Facebook, Instagram, Twitter, Snapchat)
2+ years’ experience running programmatic display campaigns. (DV360, Appnexus)
Advanced analysis and excel skills
Knowledge of digital campaign tracking and mobile app attribution
An understanding of different attribution models
Excellent analytical and organisational skills
Must be a self-starter
High level of attention to detail
Ability to think out of the box
Great written & verbal communication skills
Must be deadline driven and able to work under pressure
Duties & Responsibilities
Key responsibilities will include:
Execute, manage, and measure digital marketing campaigns across paid social and display platforms.
Maintain accounts, manage daily and monthly budget caps, and performance against KPIs.
Manage experimentation across channels and inform creative development.
Generate weekly and monthly reporting for all key metrics, KPIs and learnings.
Stay abreast with all technical and content advances in the world of Google, Facebook and other online display marketing channels.